The way brands interact with their audiences has changed so much over the years. There are now so many different options at our fingertips. It’s really important that businesses create connections with their audience that are authentic and real. In this post I will be sharing some of my top strategies and tips to help brands engage with their audience in a real way.
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EMBRACE TRANSPARENCY
You cant have authenticity without some transparency. Customers appreciate honesty and openness from brands. Especially now a days where there is so many lies and misinformation out there on the internet and in the world. Your audience wants a brand they can trust. A great way to embrace transparency is sharing behind the scenes footage with your customers, maybe about how your brand runs from day to day or how your products are made. Customers want real, and they want to see that there are real people behind the brand.
USE STORYTELLING
It’s so important to tell a story when wanting to create a connection with your customer. It’s not all about products and services sometimes. Brands should feel encouraged to share stories that resonate with their consumers. This can be shown in various ways. Maybe sharing testimonials from other customers or sharing how the brand got started. Breaking down the barrier between the business and the buyer is essential for your brand to be successful.
ENGAGE ON SOCIAL MEDIA
Social media is a great tool to bridge the gap between your company and your consumer. It shouldn’t just be about posting updates and sharing videos. Social media is a great way for brands to interact more closely with a customer and in a more informal way. It’s a great tool to ask for feedback from customers or just getting to know your audience better. The more a brand interacts with its customers, the more likely they are to feel connected and valued as a customer. Search engine marketing agency is something you should utilise and something that can help get better engagement on social media.
PERSONALISE
Make sure you use the data analytics your website generated. This can help in personalising communications to your audience and helps you get to know your customer better. Once you have this information at your fingertips you can create better targeted ads for your customers.
COMMUNITY BUILDING
Creating a sense of community is something alot of brands don’t do anymore, or never have. Find out what your community wants to see, ask for feedback regularly. When customers feel like they are part of something, there is a sense of value for the customer. Which in turn makes them more likely to keep coming back to you. Finding a community such as Digital marketing agency Brisbane can help you build your own authentic community for your brand.
BE AUTHENTIC
Being authentic and consistent is what will help you build trust with your customer. As a brand you have to make sure that your messaging and values all align whether it’s your website, your branding or through social media. Customers can always sense when a company isn’t being authentic and it can be so detrimental to the relationship you’ve built with your audience.
CONCLUSION
Building authentic connections with audiences can be so challenging but it’s such a great opportunity for your brand to move forward and grow. Remember to be transparent, use storytelling, engage with your customer on social media and prioritise the community you build. This is what will keep your brand going and customers returning.
Olivia x
olivialucieblake.com 