When I first started blogging I really struggled to find easy and simple SEO tips. I didn’t even know what SEO was. But I remember seeing the word around everywhere. I found posts that said what it was, but I still didn’t understand it at all. It’s not until I upgraded my WordPress plan to Business and started using a SEO plugin that I really started to get it. Its one common thing that alot of bloggers say they struggle with, which is understandable because it is confusing!
SEO [If you didn’t know already] stands for search engine optimisation. It’s the process you have do to your posts before publishing them. SEO consists of very important steps and rules to follow if you want your content to show on all of the major search engines. Using SEO is a great way to gain organic traffic to your site too. Getting the WordPress plugin YOAST SEO has really helped me to better understand how it works. It even has a handy traffic light system to tell you whether your post is SEO friendly and easy to read. It also tells you what you did good in the post and what you need to improve on. Its seriously improved my SEO knowledge so much.
For todays post I’m going to share some of my top SEO tips. Keep in mind that this post isn’t a post to explain how SEO works or what it is. But this is a post sharing my top SEO tips. Remember that if you’re unsure what SEO is, we have a document sharing all of this and tips in our 30 day blogging strategy plan, which is still available to purchase!
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DO YOUR RESEARCH
Research seems like an obvious point to make, I know. But alot of people fail to do it. Whether you post fictional stories or share your favourite outfits of the week on your blog, research applies to us all.
I tend to do research when finding topics to write about. A blogger friend shared with me recently a really great tool that we can all use to find out what topics are currently trending. It’s a search listening tool and is called AnswerThePublic. You input a keyword and it breaks down what’s the most searched sentence containing that word. It’s been so helpful for me to use to gather blogging topic inspiration but to also check that the topic I’m writing about is relevant.
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SUBHEADINGS ARE YOUR FRIEND
If you’ve been a reader of mine for a while you’ll see that using subheadings is something I do in every post. Subheading are really important, mainly for readability of your posts. I’ve seen alot of bloggers not use them and have paragraph after paragraphs full of words. Of course its totally your choice how you layout your blog, and there’s no right or wrong. But, it’s usually one of the reasons why people don’t want to read the content. If there are too many words it can put people off.
So, not only does using paragraphs help with readability but it can help with SEO too. Separating your points with subheadings can help you rank your post higher on search engines too.
IT’S TRIAL AND ERROR
One of the best SEO tips I have learnt is that it’s really all trial and error. You might kill it with SEO on one post and have loads of search engine traffic, but then the next one hardly gets any. You might struggle to get Google traffic but you’re doing great with bing or Yahoo searches. Learning about blogging and SEO is a constant thing. I probably learn something new everyday, so don’t be discouraged if you feel overwhelmed and confused at first.
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LINK, LINK AND LINK SOME MORE
Internal and external linking is really my pet peeve of every post I have. I think I’m almost done writing then remember that I have to search my site and get links to add to my post. If you didn’t know already, linking internally in your posts is encouraged in order to make your content SEO friendly. Internal linking not only adds more of your links to the internet but also encourages your readers to stay a while and look around.
Its really easy to do, and is just the process of adding links to words you have in your content. So here for example, I’ll link one of my anxiety posts to the word anxiety. It’s as simple as that. Linking also helps with your DA [domain authority] score too – but thats a conversation for another day.
META DESCRIPTIONS ARE IMPORTANT
If you take away anything from this SEO tips post then take away this. Meta Descriptions are really really important if you want your posts to show on search engines. If you’re not familiar with meta descriptions, they’re the little paragraph you see under posts on google and other search engines. Its basically the description of what the post is about.
You get only a few characters to sell your post and explain what it is. And this is what readers will see before deciding to click on your post. Always make sure you include one, and include any of your posts key words in there too. So for mine, I will add SEO and tips somewhere as they are both my key words for this post.
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