As bloggers we are always trying to make our blog better. Whether its changing the theme every few months or re-designing our logos. We are always striving to better our blogs. I am guilty as charged when it comes to this. I’m constantly looking at my website and feeling as though I am never satisfied with how it looks. I guess thats the obsessive and addictive blogger in me!
I am asked often what advice I can give to people to help improve their blogs. And its quite a hard question to answer. Purely because improving your blog consists of doing multiple things. There is no one strategy for improving your blog that fits all. All of our niches are different and our audiences, so the advice for one might be different for another. There are, of course generalised advice that can help majority of bloggers who are looking to improve their sites. So thats what I’m sharing with you today!
A COHESIVE THEME
One of the most important things you can do is to make sure you have a cohesive theme. When someone first clicks on your website what is it that they see first? The layout, colours and navigation. All of these things are just as important as the content you publish. As I have said many times, blogging is probably 20% writing and the rest is keeping up with the maintenance of your site and also the way it looks.
It sounds kinda shallow but people are more likely to trust you and trust what you write if your site looks nice. The same thing works whenever you’re purchasing products online. If the site looks professional and looks as though its legit, you’re more likely to purchase from them. The same thing applies to blogging.
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Research is something that is very very important to do. Whether you’re researching about a topic you’re writing about, or whether you are researching blog post ideas. It’s an important thing to consistently do. Research really helps in making sure that information you’re sharing is coming from trusted sources and it can also help to back up the things you decide to write about. The last thing you want to do is share false information to your audience, as this could effect your credibility as a writer.
There are tonnes of websites you can use to conduct your research. Head to Google or any other search engine and start there. Type in any key words relating to your post and see what information you can find! You never know, you might learn something new.
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OPTIMISING FOR SEO
If you’re a new blogger and you aren’t sure what SEO is, I really urge you to research it and find out what it is. I failed to do this when I first started and regret it so much. SEO is search engine optimisation. Its the process you go through to optimise your content to ensure it shows up on search engines like Google. Failing to do this can have such an impact on your traffic to your website.
If you didn’t know, I sell a 40 page SEO guide for beginners. It has tonnes of information in there all about SEO and everything you need to know. One thing I wanted to make sure I did with this document was to make it user friendly. I explain everything in simple, easy to understand language. Which makes it perfect for beginners.
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CATCHY POST TITLES
Think about blogging like you’d think about books. It’s not just the content that draws you into wanting to read a particular book. It’s everything about it, the title, the images used, the author themselves. Theres so many factors that go into you making that decision to pick up the book and read it. And the same goes for blogging.
Everything needs to be in its place, and one of those things are ensuring you have catchy post titles. You want to draw your audience in and encourage them to read your content. And you won’t do that with boring, uninviting post titles.
One of the best things about blogging is having such an amazing community of people around you. And with those people come the opportunity to guest post. Guest posting is when you invite other bloggers or writers to create content for you to publish on your site. And vice versa it’s when you create content and posts for other bloggers too. It’s such a great way to get to know fellow writers and also it helps with back-linking which also helps with SEO.
Always be careful with who you allow to write for your site. I have had instances where people have copied other peoples content online and tried to submit it for a guest post on my website. Always make sure you check work, and if something feels off then there’s no reason you cant back out of the guest post.
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LOGO & BRANDING
Something obvious (well to me anyway) that makes your blog better is the look. Its your logo and branding that sets you apart from other bloggers. As much as I know the content is important when it comes to a website, so is the appearance. I would recommend getting yourself a solid logo with set branding too. Which means picking colour schemes and fonts.
This really helps to increase audience awareness. Think about brands such as McDonald’s. You know it’s McDonalds by the logo, and the colours they use. Now I’m not saying you’re anything like McDonald’s but the concept is the exact same!
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When I first started blogging I was so confused at how so many bloggers were able to take these wonderful, professional images for all of their posts. I was so impressed by the fact they took so many and were able to make them look so good. Little did I know, was that they were using free stock images. What a fab idea!
Stock images are a bloggers dream and can be used for pretty much anything (providing that the website you get them from gives you the licensing to do so). I use stock images for most of my posts and I really love how they look and make my blog look too.
Always be sure to check if the website gives you full permission to use images in any capacity. This is really important so that you don’t get into trouble!
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What do you do to make your blog better? How do you improve it?
I hope you found these tips helpful friends!
thnx olivia.. such a nice piece of advice..
Thanks for reading!
Flora's Week Show
Thank you! ❤
Very helpful thank you, I need to look into SEO but luckily I figured out stock images after my first few posts – life changing!
I would encourage you to look at SEO as a priority! Its really important!
Ok will do thanks.
Thanks for reading!
This is great advice! I love stock, too.
So glad you liked the post
I agree with using stock images. Photography is most definitely my weak point, so stock photos are always there to make my blog look beautiful and professional.
Stock images are life savers 😅
Good advice. I just started using stock images in my blogs and I think they break things up nicely. I need to learn more about SEO.
Yes, SEO is important!
Great post, need to look more into guest posting do you have any advice on where to start?
find some blogs who accept guest posters and go from there!
Heyy Olivia! This is soo great! A great bunch of extraordinary tips!
And I love your blog theme! So aesthetic and positive vibes!!
Thanks so much! You are so kind!
Informative post Olivia! I like all the piece of findings you’ve listed down and elaborated. Thank you so much for sharing this with us!
Wonderful tips Olivia.
Great advice! Thanks!
This was a very informative and practical post, Olivia! Just one quick question: If you invite someone on your blog who’s not a blogger, is it still a guest post? Thanks!
💜 I Agree with ALL of this Brilliant Blogging Advice EveryOne; especially The ‘Horses for Courses’ Bit (pun so intended)…so, ALL I Have To ADD is that in My Experience Some Readers Trust To The Tried and Tested, like My Site for example; created in 2009 and hasn’t really changed at ALL, a bit like Comfortable Old Slippers as opposed to Rushing Out for The Next New, Shiny Thing and with Relatively Low Numbers (Mayhap a Quality Over Quantity Thing 🤔 ?)…please don’t Get Me Wrong I Urge YOU!!! EveryOne, Only YOU DECIDE!!! what To Do with YOUR!!! Blog; as is The Case with The Rest of YOUR!!! 3DLife
Very helpful, thank you
Research. We may overlook this aspect in blogging but I’ve come to learn to do it right, we must be ready to go the extra mile and research is one of the items on the list to do it right. Blogging is work.