4 Content Marketing Strategies That Will Dominate in 2025

Content marketing has played such a big role in brand success over the years, but as we move into 2025, the strategies that once worked for some brands may not anymore to stay ahead of the trends. Customer behaviour and technology evolve every year and marketing agencies must adapt their approach to fit the ever changing world.

Here are 5 content marketing strategies that will get you up to speed with the 2025 trends.

AI-POWERED PERSONALISATION

Personalisation has been a keyword in marketing for some time now, but with the progression of artificial intelligence (AI), it’s set to reach new heights. By 2025, brands will utilise AI to create personalised content for their audiences. It won’t take much work to create concepts and content thats personalised to their brands. AI is a really powerful tool if it’s used correctly. Not only can it create content it can bring your ideas to life. With personalised emails, specialised landing pages and even blog content.

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INTERACTIVE CONTENT

As consumers wants and needs change, interactive content will continue to grow in importance. Quizzes, polls, infographics will capture the attention of your audience and create better engagement overall. According to recent studies, interactive content created twice as many conversations as passive content would. This year we will see an increase in interactive content over all.

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VOICE SEARCH OPTIMISATION

Voice search through smart speakers such as Alexa, and mobile devices such as Siri is a trend that can’t be ignored this year. In 2025 voice search will account for a very large share of online searches. Which means brands and marketers need to get up to speed with this new technology and utilise it for their own benefit. Optimising for voice search will give businesses an edge in ranking higher on search engines which will provide value to their users who seek quick answers.

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VIDEO CONTENT WILL DOMINATE

Video content isn’t just a trend – it’s the future. In 2025, video will be on top. It will dominate social media feeds, websites and even email marketing. Short-form content is being made popular by apps such as TikTok and Instagram. Video allows brands to connect with their audiences in a shorter, snappier way. Not to mention how much more personal these types of videos are. As Youtube and other longer form of video content sites die down, the short form content world is picking up speed. And thats where you want to share majority of your own content.

In 2025, content marketing will become more dynamic and interactive than ever before. As a business you should embrace these changes and strategies if you’d like to see success in 2025.

Olivia x