The biggest question that gets asked in the blogging world is how you get brand deals from blogging. And it really is the million dollar question, especially when thats something you want to do with your blog. So many people start blogging for it to be their main source of income. I commend those people, because it really is a hard to grow your blog and make money from it.There is this misconception that you have to have thousands and thousands of followers for companies and brands to want to work with you. And thats really not the case. There has been a rise in companies preferring to use nano and micro influencers.
NANO AND MICRO INFLUENCERS
Nano and micro influencers are people with social media accounts, who have a smaller follower count compared to your large macro influencer. Now you’re probably thinking why on earth would brands want to work with people with a small amount of followers. Well to me, it makes perfect sense. When you have a smaller more close-nit audience, their audience are more likely to trust what they say, and actually do what you want them to. A smaller audience doesn’t see the ‘influencer’ as a walking advertisement. They see them as friends who provide tips and advice to them. Which is a huge plus when brands are usually want to promote and sell something.
As a-bit of a back story, my first brand collaboration was when I had just hit 1k followers on WordPress. A company reached out to me and sent me some products in exchange for me to mention them on my blog. I only had 1k followers. In the grand scheme of things, thats small compared to other bloggers or social media influencers who have thousands more. So there is your proof that it works!
It really isn’t about how many followers you have or how many views you get each month. Which is why today I’m sharing some things you can do to secure those brand deals with companies, even if your follower count is small.
HAVE A MEDIA KIT
First and foremost, and one thing I think is the most important is having a media kit. A media kit is a portfolio type document which houses all of the important information about your and your social media presence. This is one thing you’ll need handy when reaching out to brands, as some request to see numbers before they will work with you.
I have created a free media kit template for you to use if you need one. Simply head to my home page and sign up to my news letter. The media kit template will be emailed directly to your email address!
SHOOT YOUR SHOT
As simple as that, shoot your shot and don’t be afraid. Don’t worry about being rejected because what do you have to lose? You get an email back saying they aren’t interested at this time, okay cool. Their loss! I have reached out to brands who I thought would never consider me as someone they would work with, and I was wrong and they couldn’t wait to work with me. You really don’t know unless you try.
One thing I learnt too is that you shouldn’t wait for brands to reach out to you. Send off some emails to brands you love, don’t wait around to receive a collab email. It might never come!
Something very important in securing brand deals is to be consistent in your content and posting and also make sure you have a professional website. Brands love consistency, because it shows you are passionate about what you do and you care about it too. Consistency looks different to everyone, consistency to me is posting regularly throughout the week and being active on social media. Consistency to you might be posting once a week and posting a few times on social media. It doesn’t matter about numbers, what matters is that you are posting on a regular basis.
Making sure your site is professional and that you are professional is also important. Almost pretend that the brand is an employer. You want to impress them and have them hire you. So make sure you are polite and kind whenever you are sending emails or corresponding with any brands.
Okay you might not have a tonne of followers but that doesn’t mean the quality of your content or the look of your website can’t be at that professional level. It might take some time and money to make it look as best as it can, but it will be worth it.
What I’m trying to say here is that you don’t need loads of followers to look good to a brand. A brand will see how hard you work and how much time and effort you put into your website when they visit and see it for themselves.