One of the most important things about blogging is your blog audience. Without your audience your blog won’t get to where you want it to go. You essentially rely on strangers to read and interact with your content in order for your blog to be grow and flourish. It’s a weird concept if you think about it too much. As a blogger you rely heavily on your blog audience to interact and share your content, but with that its up to us (as bloggers) to try to understand our audiences a little better.
Now by that I don’t mean what their favourite colour is or what they got for Christmas. By that I mean understanding their online habits, what they do and don’t enjoy reading. Have you ever posted something and found it didn’t get as many views or likes as you thought it would? Well maybe its because you’re posting about things your audience doesn’t like. There is a counter argument here though, that you shouldn’t just post what you think your readers will enjoy. And I agree, but there is an aspect of pleasing the people here too.
As I said, we rely on our audience to help our blog to grow. So there should be a balance between writing what you want to write about, and giving your readers what they want.
GET TO KNOW YOUR BLOG AUDIENCE
It’s essential in the blogging world to make connections and friendships with your audience. After all they are the ones who are showing your blog love and support. I can’t imagine a world where I didn’t interact and have meaningful and important conversations with my readers. In doing this you are enabling yourself to get a feel for what kind of content they like.
Getting to know your audience can look like many different things. Speak to them through social media and build those connections. Add polls and questionnaires to your posts to gather feedback. I’d rather know what my audience likes than just guess and get it wrong.
LOOK FOR TRENDS
As a blogger you are probably aware of what posts do better than others. For example, I know this post will be well received because its something we all want to learn to do. Which is why you frequently see blogging tips posts from me. I know those posts do well and that my readers enjoy them. I have also learnt that my readers like it when I speak about myself or something personal. Although I don’t tend to do this often, its always well received when I do.
Just being aware of what works and doesn’t work is a step in the right direction. But that doesn’t mean you have to just post about the things you know they will enjoy. I tend to test the waters sometimes with a different kind of content to see how it’s received. You don’t know if they will enjoy it unless you try.
READ THEIR COMMENTS
Something I have spoken about before is how important it is to interact with your blog audience. The comment section on your blog is one of the most important places to better understand your readers. Usually if your readers enjoy your content they’ll let you know, and similarly if they disagree or don’t like something they’ll let you know too.
The comment section is a hub for your audience to share their views and thoughts. So it’s always important to be checking there to see what they are saying. It’s also important to reply and respond when you can too. This will help build up that rapport with your readers and build those important connections.
LOOK AT YOUR BLOG PERFORMANCE
One of the great things about WordPress is the Insight and stats section. It shows you helpful graphs so you are able to monitor and see how your blog is performing over days, weeks, months and years. This tool allows you to monitor where and when you have a decline in stats and enables you to pin point why.
For example I noticed a decline in stats towards Christmas, and this makes sense. At Christmas less people are on their phones, so it wasn’t necessarily anything to do with the content I was posting. Now if I see a dip in stats randomly in a month, I can always go and check to see what I posted and figure out why the post didn’t perform as well as I thought it would. Whilst were on the topic of stats, just know it’s totally normal for stats to dip periodically throughout the year. It has no reflection on you or your work. It’s just one of those things. So please don’t worry or stress if you do see that dip. It happens to all of us.
How do you get to know your blog audience better?
Do you notice trends in your stats?
Do you know what type of content your readers love and don’t love?
Getting to know your blog audience is essential and something we should all strive to do. They are the ones we rely on to grow our blogs and platforms. We should be taking every step we can to better understand who they are and what they enjoy! I hope this post was helpful, and I can’t wait to hear your thoughts on this topic!