If you were to ask any blogger that the main concern they have of their blog, 9 times out of ten they’d reply something to do with there blog stats. And I probably would too. Bloggers worry about anything and everything to do with their blogs. Sometimes we tend to worry too much. As a blogger I know that alot of our ‘success’ comes down to how many followers we have, or how many likes, views and comments our posts get. And when these numbers get low, it’s easy for us to become discouraged.
I have had so many conversations with fellow bloggers about blog stats and how we need to learn to live with the fact they are very random at times. One day I will have awesome traffic, and the next I have hardly any. But with anything, numbers fluctuate. I think what we need to learn as bloggers is that it’s not a reflection on us and our work, if our blog stats are low from time to time. If people don’t read your post one day, it doesn’t mean you failed or that you aren’t good enough. It might just mean it’s a slow day for you. Or your blog posts just don’t perform well on that day.
Because we put our heart and souls into our websites, I know how easy it is to get upset when things don’t go as planned. You can start to feel like a failure. In todays post I want to share some tips of what you can do when you notice your blog stats decreasing!
REMEMBER – DON’T PANIC
It might seem obvious, but remember to not panic. You might not ever know the reason as to why your stats have dropped. But, take it as it is. Maybe there’s a national holiday in some countries and less people are online. Maybe the post just wasn’t to your readers taste (this is okay too!) The worst thing you can do is let it get to you and take it personally. How are you to know what your audience enjoys if all of the feedback is the same? Its actually a good thing to know that some post topics don’t do as well as others. It really helps to give you and idea of what kind of content you should be focusing on.
The best of the best bloggers go through this from time to time. I’m currently facing this at the moment too, but its okay. Because the comeback is always greater than the setback! We all go through the hills and the valleys when it comes to blogging and blog stats. Take each day as they come.
DON’T BE DISCOURAGED
I know so many bloggers (myself included) that let low blog stats get the better of them. I mean, who wouldn’t?! We pour our heart and soul into our websites. We share parts of us not even our friends and families know. And for us to not get the blog stats we had hoped for, can be so discouraging. I have nearly quit blogging from this before. So often I see bloggers quit and leave their sites from having lower blog stats. And I don’t want you to be one of them.
Don’t let numbers define you and who you are. Think about it, its literally just a number on a screen. When you die, nobody will ask what your monthly blog stats were. Put that into perspective. Does it matter?! Not really. Even brands don’t care too much what your stats are. I have worked with brands in the past who didn’t even ask once what my monthly views were. So if other companies don’t care, why should you!
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THINK OUTSIDE OF THE BOX
If you’re finding that your blog stats have reduced in the last weeks or months, then do something about it. Maybe it’s time to switch up the content and try something new. Don’t sit and wait around for things to get better, make them get better yourself. You can either decide to wallow in self pity or get off your butt and change. You decide!
If your content hasn’t been well received recently, then try something different. Change isn’t always bad when it comes to blogging. There is nothing wrong with broadening your niche into something different. You might even find you enjoy this new content more too. Remember that you are a creative being – you must be if you have a blog! Channel your creativity into doing something new and fresh on your site.
Perhaps start a blog post series where you talk about various topics. Or invite other bloggers onto your site for an interview or a guest post. There are so many new ideas out there waiting to be discovered.
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What do you do when you find your blog stats have gotten lower? Do you pick yourself back up or worry about it?
If you’re the blogger right now reading this, discouraged by the lack of interaction and views. Remember that your purpose is so much more than the numbers you see in front of you. If your content can help even once person, it’s worth it.