The numbers game is something anybody who has any sort of online social media platform will understand. And no, it’s not a real game. The numbers game is a term used in the social media world. Almost every social media platform now has follower counts and like/comment counts which everybody can see. And blogging is no exception to this.
For a really long time when I first started blogging I paid alot of attention to the numbers I was getting. It was a big deal to me that people were liking and commenting on my content. But I let it consume me, and that was my downfall. The numbers game can very quickly consume your online presence. Before you know it, your intentions change and you then start making content for the masses instead of what you want to enjoy.
So, here is my advice to you.
ALWAYS REMEMBER THAT THEY ARE JUST NUMBERS ON A SCREEN
When I started my blogging journey, the first 6 months I spent obsessing over how my posts performed and how much content I could publish in a week. My original followers will know that I used to post 6-7 times a week. And it wasn’t just quick, unplanned content. It was scheduled, well thought out planned content. Honestly though, I did it because I loved it. But it just wasn’t sustainable. Anyway, when these posts were published I watched them like a hawk. They had to get a certain number of likes by a certain time otherwise the post was a flop. Thats how bad it got.
Now looking back I realise how ridiculous that was to think. As I have grown my blog and started posting 2 days a week, I have become so much more relaxed in the way I do things. My posts don’t perform as well as they did and my view count is lower but I am so much happier in what I do now. I no longer sit and watch the likes on my post but I embrace whatever likes I get on it. I realised that those likes and comments you see on your screen are just that. Likes and comments on a screen. They mean nothing more and nothing less. I’m not more successful or a better blogger if I have more followers than someone else and vice versa.
Coming to this realisation was big for me and I hope if you’re struggling to see past the numbers that you get through that feeling too.
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MORE FOLLOWERS DOESN’T ALWAYS MEAN MORE SUCCESS
With the rise of social media and the numbers game, so many people have it engrained into their minds that more likes and comments = more success. Which is not the case at all, and I’ll explain how I know that. When I hit my first 1,000 followers, my engagement and likes were at an all time high. I was receiving the highest likes and comments and it was pretty consistent too. I slowly realised that posting as often as I did was not sustainable at all, so I cut down my posting. Slowly from 6-7 days a week to 3 and now to 2 times a week. During this time my likes, engagement and views reduced. Which, duh of course they did.
I’m telling you all of this because when my views started to reduce I actually become more content in the engagement I got. I stopped feeling like I needed more likes and more followers to be deemed successful. When I had more engagement I hardly worked with any brands or made any money from blogging. Ever since my engagement reduced and I posted less I started regularly working with brands and making money.
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THE NUMBERS DON’T MEASURE YOUR WORTH OR VALUE IN LIFE
Your value in life is not measured by the numbers game so many play on social media platforms. Those numbers don’t show how much hard work and effort you put into every single post you publish. Imagine putting your confidence and self worth into a number on your computer screen that you have no control over? Put it into perspective. You don’t need that kind of pressure in your life.
I have been there myself. Posted content that didn’t perform well and felt like a failure. But every time I had those thoughts, I remember why I started. I remember the passion I had behind me when I decided to sign up to WordPress. And it wasn’t to get X amount of likes and comments on my post. It was for me and nothing else.
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