I don’t think alot of people realise the work that goes into running a blog full time, there’s so much more to it than just writing and posting content. Theres the interaction side of it, and making sure that you are supporting other people as much as they are supporting you. Theres the upkeep, making sure that all of the links are working on your site, and making sure you are staying ontop of post ideas and emails and sticking to your blogging schedule. I could go on and on.
I know there are a few people out there who don’t like Instagram, and I can understand why. In the recent years they have changed their algorithm, and it’s made it even harder for creators for their work to be seen. I started my blog instagram page in September, previous to starting the blog page I was using my own personal Instagram. It didn’t take me long to realise this was a bad idea. I think for me it’s important to have some sort of separation from personal and blog, which is the main reason why I started the separate account.
Since starting my Instagram account I have personally seen many benefits of having the account for my blog, and today I’ll be going through those benefits today.
INCREASED BLOG TRAFFIC
This one is a no brainer, if you promote your blog on multiple social media platforms then of course you will see increased traffic from them. Back in 2015 I just used Facebook to promote my blog page, and now in 2020 I use multiple different platforms (Instagram being one of them) and have noticed such a significant increase in traffic from social media because of this.
Below are my Instagram stats:
This was 2015. Little to no promotion on Instagram.
This is 2020. Since September of this year with regular posting on Instagram.
Do you see the difference? The 2020 figure is just from September of this year, and I’m sure as my Instagram page grows and my blog that the figure for this year will continue to increase. This should be proof enough that starting an Instagram page for your blog is a good idea!
BETTER NETWORKING OPPORTUNITIES
Since starting my account I have been able to speak with so many amazing people through my Instagram account and I have had many opportunities I would never of had if I hadn’t created an account. It has allowed me to connect with not only fellow bloggers but other people too, and thats what I love about Instagram. You have access to such a large amount of people at your finger tips, and that in itself is a great marketing opportunity!
Recently I had the privilege of being involved in The BlogR edit, which is a fortnightly newsletter which features creators and shares bloggers through their community. I would never of had that opportunity if I hadn’t had Instagram.
EASY TO GET INFORMATION OUT TO YOUR FOLLOWERS
Sometimes sending information out to your followers on Instagram is so much easier than writing a whole post about it on your blog. Something that takes less than 2 minutes to write on your Instagram story is so much time effective than having to sit down and compile a whole blog post to tell your followers something. Its also great if you are stuck on something regarding your blog too. If you ever need help you know you can quickly message someone on Instagram and get the help you need.
I have found that people are more likely to be scrolling through Instagram than they are on your blog. So just for that fact, i’d say Instagram is great for this!
IT’S GREAT IF YOU HAVE YOUR OWN SMALL BUSINESS
Alot of bloggers don’t just blog, alot of the time they have small side businesses too. Instagrams can be a great way to showcase your work and gather sales. As you know I create and sell custom digital content for businesses and bloggers, and instagram has paid a huge part in that work becoming successful. I have made several sales through Instagram because of the promotions I have done on there. So if you have your own little side hustle or your own business, I’d recommend starting an Instagram page for that.
That being said, if you are interested in purchasing a custom logo or image from me please click here for more info.
What are your thoughts and opinions on Instagram? Do you like/dislike it and why?
I find personally that Instagram is a great tool for me and my blog/business. I really love using it. It can be hard sometimes to keep up with having to post content, but I think there results speak for themselves here. Nothing worth having ever came easy!
Olivia x
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