Before I came back to blogging in 2020 I had no idea I could build a brand from my blog. It wasn’t even something that I had considered. I always knew blogging to be something you could do as a hobby and a place to read recipes and other fun things like that. At the time I didn’t realise that so many people make really successful businesses from it. I know that being at the stage where you make money from blogging can take a while, but I didn’t even consider it to be an option for me.
It’s only fairly recently that I have really started to perfect my blog and my brand. In all honesty its taken me a while to settle on something I really like. I’m quite indecisive when it comes to design and themes etc. Which is funny because I create business logos and digital art for people. You’d think I would be a bit more decisive.
WHAT IS A BRAND?
If you’re here and thinking, Olivia what is a brand? Well, it took me a while to figure this one out so bare with me. To me, a brand is something that you personally create which represents you or your business. It includes certain fonts, logos, colours and statements that make you identifiable to everyone else. Whats the first thing you think of when you think of McDonald’s? The Golden Arches! Thats the first thing that comes into my mind. And thats because they have created a brand that represents them.
And now you’re probably thinking well what does this have to do with blogging? Thats exactly what this post is about!
WHY BRANDS ARE IMPORTANT
As I have already mentioned having a brand and a look for your site will make you identifiable amongst all of the other bloggers out there. Let’s take McDonald’s again as an example. We don’t find ourselves being confused between McDonald’s food and Burger Kings food because of their branding. And thats what’s important. We are able to identify between them. And the same works for just about anything.
You need to stand out from the crowd. And having a good and consistent brand will help to do this.
HOW TO BUILD ONE
STICK WITH A LOGO OR BRAND NAME
Once you settle with a blog name/domain try to stick with it. Obviously there are no rules or laws if you do find yourself wanting to change. I did it when I came back to blogging last year and honestly it was the best decision. Sometimes you know when it’s not working for you. There are many implications to changing your domain name including, broken links and confusion about who you are. It’s like Apple changing their name to Banana after so many people know them as Apple.
One thing I am an advocate for is changing up your blog theme or design as much as you want. I have changed mine three times now. And honestly I think it’s because when your blog grows, so does your direction. My blog has matured so much in the last 6 months that I had to keep changing things as it matured. The branding I had last year is not a good representation to what my blog is now.
COLOUR SCHEMES ARE IMPORTANT
Colour schemes in creating a brand are so important. Try to create a colour palette with 3-4 colours that really compliment one another. And then use those colours on your blog, social media channels and logo’s. I say logo’s [plural] because its okay to have more than one logo in various colours. Just make sure the branding is the same! Below is what my new branding looks like now. All similar but all different too.
HAVE A CLEAR MESSAGE
This may take a while and it’s okay if it does. But be sure to create a message behind your website. What is it you want to do here? Whatever it is, make that your main focus. Creating your very own niche is a great step in the process of making a brand from your blog. And it’s also a great way of creating a clear message behind your website too. I know I have said this already, but think back to all of those big brands that we know and love. We know their logo design, what they sell or what services they provide. We know their reasoning or message behind their business. And thats what we should strive for with our websites.
Have you started creating a brand for your blog? Do you even want to create a brand?
Is there anything you need help with or struggle to do to create your brand?
All of these steps really depend on you. And whether you want to be a blogger who has a brand behind your blog or not. If you don’t thats totally fine too. We all have different goals and aspirations behind running our blogs. If you are someone who does want one, I hope you found this post helpful.