As bloggers I feel like there is always one thing on our minds, and its how to grow your blog following. In our minds, more followers and more engagement means more success. But friend, It’s not always the case. You can have blogs that have thousands of followers and hardly any engagement and vice versa. It’s probably something alot of bloggers really struggle with. Actually, I know it’s something bloggers struggle with. Because I have been there myself. Blogs go through different periods of time where engagement and followers are high, and then there are months when they are low.
Please remember that your worth is not defined by any number of followers. The success of your blog does not determine how many views you get per post, or how many comments you receive.
One thing that makes me incredibly sad, is when I see or find out that people have purchased their followers. Which comes to that mentality of needing to feel validated by the number of followers you have. Your blog will grow, maybe at a different rate to someone else but it will grow. In todays post, I wanted to share some tips and advice on how to grow your blog following organically. I’ll share some of the things I have done to grow my blog and I hope it helps you!
If you’ve been a follower of mine for a while, you’ll be used to seeing me write about consistency alot. I don’t say this to repeat myself, but I say it because its true. Being consistent in your posting is something that will help your blog to grow. I remember when I was a new blogger, I had no clue what to do. I posted whenever I wanted. Which is fine, but I had no consistency in my posting. I’d post once and then not post again for another month. Or I’d finish creating content late at night and post it straight away at 11pm when most of my readers were asleep.
Those are the things you need to consider when you are a blogger. Consistently having your content posted online means that new content is being published regularly. More content = more exposure. And if you want to grow your blog, thats what you need. Creating a schedule is so important, and something I tell alot of new bloggers to do. Even if you end up posting once a month, as long as you are consistent it will help alot!
I recently created and published a 30 day blogging plan, which outlines some really important information about the quality of your content and how to write great posts. It also includes a 30 day schedule, which tells you what to do on each day to help grow your blog. The plan is really affordable, and I have had so many great reviews already about it.
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INTERACTING WITH OTHERS
I remember when I first started blogging I really didn’t interact with other bloggers much at all. I had no idea that in order to grow your blog, you’d need the support of other bloggers. I don’t know why it didn’t ever cross my mind. You will soon realise how important community is in helping your blog to grow. On the flip side, its always best to have the community on your side too. If you do something you shouldn’t, like copy someones work or bad mouth someone online, you won’t get very far in this community. If you want to grow your blog following, you need blogging friends and their support.
I have had a few people ask me in the past how you go about creating these friendships, and I thought I would outline some things you can do to create those connections.
- Guest post on other peoples blogs. This is such a great way to begin conversations and build those friendships.
- Show support to one another. I have met so many amazing people through blogging just by simply supporting them. And in turn they have supported me too.
- Connect on social media. Often times I have made friendships with people through social media only. Whether it’s Twitter or Instagram. The whole world is on the internet. Theres no shortage of people to meet.
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USING SOCIAL MEDIA
I know alot of people hate using social media for blogging, but I can’t write a post about growing your following without mentioning it. I have a bit of a love hate relationship with social media at the moment. For a while I used my Instagram profile to promote my blog. I had some success but nothing to scream about. I think Instagram is a really hard platform to use for blogging. Most recently I have got into using Twitter and I really enjoy using it. Its alot more relaxed and it makes it easy for others to view your content too.
Social media – whatever platform it is, is really benefitial to help get your blog out to more people. You will see some success not using social media, but even more if you utilise it. Its totally a preference choice on what platform you use for it, but my recommendations are Twitter and Pinterest. I think personally, Instagram is great but it takes up alot of work.
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BEING TRUE TO YOURSELF
Believe it or not, if you try to be someone you aren’t your readers will see through it. I remember when I first started blogging, I was worried that nobody would like me or my content. The insecurities came out, and I thought I needed to be like everyone else to be liked. I learnt my lesson and made my fair share of blogging mistakes from having this mentality. You are you, and they are them. You don’t need to copy, or be like anybody else to have success. It’s so easy to get sucked into comparing yourself to other bloggers and thinking if you do the same as them, you’ll be just as popular. But you aren’t them, and you are on your own blogging journey.
I recently had someone plagiarise and imitate my content. And it wasn’t the best feeling. It made me feel sad. Sad that someone felt like they needed to do the same as me to grow their blog following. As I mentioned earlier, if people find out about you copying or trying to be someone you aren’t, the community will find out.
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CREATING UNIQUE, INTERACTIVE CONTENT
As many of us know, the blogging world is very over saturated. It would be near impossible to write about something that someone else hasn’t. But what you can do, is put your own twist on your content. Make your content your own. Yes, 5 million other people may have shared their blogging journey posts, but their journey isn’t yours. And thats your power. You have a chance to make your content different, even if it has the same topic as others. What will set you apart in the blogging world is you as an individual. Do everything you can to make your content fresh.
Learn what content your readers enjoy and use that to help you grow. Be vulnerable with your audience too. I have come to realise that my audience love reading posts where I open up and have honest conversations. And I notice too that I gravitate more towards posts like that myself.
You have this opportunity to put your stamp on the world. Don’t waste that opportunity trying to do what everyone is trying to do.
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What advice do you have on how to grow your blog following? What are your thoughts on this topic?
Growing anything can take alot of time and patience. Don’t expect to blow up overnight and become a star. Come into blogging with the mentality that it will take time to grow and flourish.