Will blogging still be relevant in 2022? I am here to make some 2022 predictions for blogging. In 2020 and 2021 we saw a surge of people joining blogging platforms as a way of escapism – me being one of them. My blogging journey began in July 2020, right in the middle of a long lockdown in the UK. It became such a big distraction from what was going on in the world, and at times it still is.
Ever since people have returned to their ‘normal’ lives, it’s also become apparent that views and traffic for alot of bloggers has decreased because of this. People aren’t spending as much time online anymore, which is understandable. People have real lives to get back to. So sitting on their phones or computers consuming blogging content isn’t as regular anymore.
I thought as a fun blog post, I could make some blogging predictions and figure out the main question. Will blogging still be revenant in 2022? Let’s find out.
BLOGGING WILL TURN INTO MORE VIDEO BASED CONTENT
One of the big predictions I have for blogging in 2022 is the need for more video based content. With Tik Tok and Instagram reels gaining more traction, I think eventually blogging will have to become more video based too. I know the traditional way of blogging is writing posts, but you can see it sort of happening slowly even with WordPress. They introduced recently a story option when creating a new post, kind of similar to Instagram. And they are making it easier and easier to upload video content to blog post too. I know quite a few bloggers who are Youtubers too and really use their blogging websites as a traffic source to their video content on Youtube.
Instagram made an announcement recently that they would be prioritising their video content over images this year, and they have done just that. Instagram originally didn’t even have a video option when it was first released. It was solely for images and photography. But with the likes of Tik Tok taking off so quickly, it made sense for Instagram to take the same approach.
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BIG BRANDS WILL START WORKING WITH SMALLER CREATORS
When I first started blogging I had no idea that companies would ever consider working with smaller creators with less than 10k followers. I got my first brand opportunity when I had just hit 1k followers. And thats when I started looking into macro and micro influencers. These are smaller influencers (like me) with only a small amount of followers compare to the hundreds of thousands of followers social media influencers have. There are major pros working with micro influencers. One being the connection we are able to have with our followers. There are less of you, meaning we get to spend more time building those connections.
I am slowly starting to see bigger brands taking the opportunity to work with smaller creators and I really hope this goes into 2022 and we start seeing it more. Follower numbers don’t always mean everything, if those followers are not engaging there is no point in having them. And usually engagement rates and percentages on macro and micro influencers are better than those with more followers.
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MORE AND MORE PEOPLE WILL JOIN THE BLOGGING COMMUNITY
As I said in my intro, we saw such a surge of people coming to blogging during the pandemic. And I don’t think it will stop there either. I see blogging becoming even more of a popular way of climbing the social influencer ladder. Blogging is a different route, but I don’t think it’s as saturated as Instagram or Youtube is. It’s hard really making a name for yourself no matter what it is you’re trying to do. But I see more and more instagram influencers choosing to do blogging as a way to showcase themselves.
I think blogging has such appeal too, because in my experience blogging is one of the less toxic social media platforms. And we hardly see any hate or negativity here. Another reason blogging may appeal to more people in 2022.
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So, will blogging still be relevant in 2022?
Heck yes it will. I can only see blogging becoming bigger and better. Which is a good thing and a bad thing. I think it might invite more people into our world, which is good for our own engagement but also bad as it may push some of us to the back burner. With more people here, may bring more drama too. Which I hope it doesn’t because I enjoy being part of a drama free platform.
I’m not sure about video based content, but it seems like thats the way alot of blogging platforms are going now. I really love writing, and hope that still stays a main focus here.