Will blogging still be relevant in 2022? I am here to make some 2022 predictions for blogging. In 2020 and 2021 we saw a surge of people joining blogging platforms as a way of escapism – me being one of them. My blogging journey began in July 2020, right in the middle of a long lockdown in the UK. It became such a big distraction from what was going on in the world, and at times it still is.
Ever since people have returned to their ‘normal’ lives, it’s also become apparent that views and traffic for alot of bloggers has decreased because of this. People aren’t spending as much time online anymore, which is understandable. People have real lives to get back to. So sitting on their phones or computers consuming blogging content isn’t as regular anymore.
I thought as a fun blog post, I could make some blogging predictions and figure out the main question. Will blogging still be revenant in 2022? Let’s find out.
BLOGGING WILL TURN INTO MORE VIDEO BASED CONTENT
One of the big predictions I have for blogging in 2022 is the need for more video based content. With Tik Tok and Instagram reels gaining more traction, I think eventually blogging will have to become more video based too. I know the traditional way of blogging is writing posts, but you can see it sort of happening slowly even with WordPress. They introduced recently a story option when creating a new post, kind of similar to Instagram. And they are making it easier and easier to upload video content to blog post too. I know quite a few bloggers who are Youtubers too and really use their blogging websites as a traffic source to their video content on Youtube.
Instagram made an announcement recently that they would be prioritising their video content over images this year, and they have done just that. Instagram originally didn’t even have a video option when it was first released. It was solely for images and photography. But with the likes of Tik Tok taking off so quickly, it made sense for Instagram to take the same approach.
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BIG BRANDS WILL START WORKING WITH SMALLER CREATORS
When I first started blogging I had no idea that companies would ever consider working with smaller creators with less than 10k followers. I got my first brand opportunity when I had just hit 1k followers. And thats when I started looking into macro and micro influencers. These are smaller influencers (like me) with only a small amount of followers compare to the hundreds of thousands of followers social media influencers have. There are major pros working with micro influencers. One being the connection we are able to have with our followers. There are less of you, meaning we get to spend more time building those connections.
I am slowly starting to see bigger brands taking the opportunity to work with smaller creators and I really hope this goes into 2022 and we start seeing it more. Follower numbers don’t always mean everything, if those followers are not engaging there is no point in having them. And usually engagement rates and percentages on macro and micro influencers are better than those with more followers.
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MORE AND MORE PEOPLE WILL JOIN THE BLOGGING COMMUNITY
As I said in my intro, we saw such a surge of people coming to blogging during the pandemic. And I don’t think it will stop there either. I see blogging becoming even more of a popular way of climbing the social influencer ladder. Blogging is a different route, but I don’t think it’s as saturated as Instagram or Youtube is. It’s hard really making a name for yourself no matter what it is you’re trying to do. But I see more and more instagram influencers choosing to do blogging as a way to showcase themselves.
I think blogging has such appeal too, because in my experience blogging is one of the less toxic social media platforms. And we hardly see any hate or negativity here. Another reason blogging may appeal to more people in 2022.
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So, will blogging still be relevant in 2022?
Heck yes it will. I can only see blogging becoming bigger and better. Which is a good thing and a bad thing. I think it might invite more people into our world, which is good for our own engagement but also bad as it may push some of us to the back burner. With more people here, may bring more drama too. Which I hope it doesn’t because I enjoy being part of a drama free platform.
I’m not sure about video based content, but it seems like thats the way alot of blogging platforms are going now. I really love writing, and hope that still stays a main focus here.
I hope that 2022 might be a good year for blogging. It would be sad if i had to give up on blogging, because nobody cares anymore!
Well not everyone is giving up. I still prefer blogging using text than using video, not everyone can afford video data plan or has unlimited data plan.
Michelle (Boomer Eco Crusader)
That was a great read Olivia. Like you, I really hope video doesn’t take over the blogging world. There are other platforms for that. I love to write and would probably quit blogging if I had to start making videos. I think there’s space for both formats.
And I agree—I love our friendly and supportive blogging community because I think people here are free to be who they are. I would be sad if that were to change.
Hmmm! Hello there .I think there are always people who want to express or unburden themselves by blogging .I hope that videos dont replace it .
After a break of two years I have just made a come back to my blogging world .Most of ny followers seem to have stopped blogging .No idea why .
Oh yes a request plz do visit/ follow my blog
Hey Candy, I don’t think blogging will just disappear or be replaced by video. People are always on the internet searching and reading articles. It’s now our turn, bloggers to write catchy content and headline that will make them click 😉❤️
Like many things there will be waves of highs and lows. You are right many joined in the writing community during the beginning of the pandemic and some have already moved on to something else. There is a difference with a hobby, a bandwagon and something you do out of pure passion. It is important to be open to growth as in perhaps adding video content if one would like while keeping in mind why we are content creators. I really enjoyed your post. Thank you for sharing ☺️
I’ve started to do a fusion of video and writing with my blog. I have started a Twitch channel and seeing how that goes .
I was thinking that could be better to mix like you did. I’m curious to see how you make it!
I’m giving it a try! So far it’s kind of slow going! Apparently Twitch isn’t always friendly to people who don’t have an account .
I can imagine cause it’s also based on tips.
I hope blogging will stay writing too. I’m shy when it comes to making videos for strangers to watch lol. Great post, Olivia!
You don’t need to put your face or voice.
You could make with texts, images and music.
I think there are always alternatives.
like canva.com haha… using the template and let canva automatically generate it, we just need to download it tho
I don’t know why things have to replaced. There is room enoug.
Even though most bloggers will eventually adapt to the change by creating more video content, I believe that writing will still be the main focus of blogging in 2022.
Absolutely, Olvia, in whatever form it takes 😊
I prefer writing a blog post. I’ve seen a few book blogs on video, but it is just not for me. I don’t enjoy it. My posts are linked to Twitter. I don’t use Instagram. I rarely look at YouTube. I’m a reader, through and through.
Hey Annette. I’ve also been trying to get into video content creation but it’s harder than it seems to be 😂 so I’m devoting myself to write.
I’ll be blogging. I think most people will continue & worse case journal… you know that cursive writing thing we used to all do. Smile!
Looking up to it!
You website is very good.
absolutely! I think it will continue growing and even changing so that how we see blogging today will be vastly different from what it will be 5 years from now. but the basis will be there.
Interesting thoughts! I can definitely see the possibility of seeing more videos in blogging. I hope not, because my passion lies in writing, but you never know! Maybe some of us will discover a new love for videos and editing!