Relatable blog content can be defined as any content that the reader can relate to. Thats what I try to do with my own blogging content. I try to make sure that it’s a real life issue that people are going through, or that it’s something I would like to learn myself if I am providing tips and advice. I think it’s important as a writer to believe in what you are saying. How can I expect my readers to relate to something when I don’t even relate to it myself?
There of course is a fine line between being vulnerable with your readers and over sharing. Being vulnerable doesn’t necessarily mean sharing your deepest darkest secrets but it could be sharing an experience you have had or a time in your life where things were tough. Those are the things your audience will relate to.
SPEAK FROM PERSONAL EXPERIENCE
Have you ever had that moment where you’re reading something and you think “This happened to me too!!” ? Thats what a relatable post can do. It makes the reader feel like they are in your shoes or you are in theirs. Sharing personal things can be scary but I think there’s so much value in sharing. I like to think my blog is an open safe space where people can share their thoughts and opinions without feeling scared or judged. There is always going to be someone out there that wants to hear from you & about something you’ve been through.
SPEAK DIRECTLY WITH YOUR READERS
I don’t know about you, but when I’m reading blogs I really love it when it feels like the writer is speaking directly to me. It allows so much more of a personal connection. Directly speak with your audience, use words such as “you” or “we”.
I like to think that my blogs are just a starting point of a conversation. A moment in time where we can have open and honest conversations about various topics.
FIND OUT WHAT YOUR AUDIENCE LIKES
As you start to blog on a regular basis and have been doing it for a while, you get a feel for what your audience enjoys. I guess its about trial and error and figuring out your blogging style. I like to think of it as, what do I enjoy reading? And whatever it is, I then start to write about it. Different people enjoy different content, so make sure to keep it varied of course.
Do you enjoy content that relates to real life experiences you’ve been through? What are your favourite types of blog posts? Do you have any tips on this subject you could share with us?
Thanks so much for reading! Olivia x