If you follow me on my Instagram, you will know I have shared my media kit before. When I asked my followers if they knew what a media kit was, alot of people said no. And when I look back to when I re-started my blog in July, I had no idea either. I remember finding a post about media kits at the time, and found it was so helpful to have a post that broke it down for me and explained in detail what it was.
A media kit is a portfolio type document that represents you and your blog. It’s something you use to sell yourself to brands. It’s important that your media kit is professional and sleek. And It should have all of the relevant information a brand might need to know about your site.
Be sure to keep reading as there is a freebie at the end of this post that I know you will be interested in!
Media kits aren’t just used by bloggers but by other social media influencers too. They can be used for any type of online platform, but their main use is to be shared with brands to encourage them to work with you. They’re a great way to showcase and sort of show off all of the hard work you’ve been putting into your website.
WHAT SHOULD IT INCLUDE?
Media kits should include all of the relevant information that a brand would want to know about you. So you should think about including:
– Your name & contact information (email, socials etc)
– A little information about your and your website (such as the date you started etc)
– Your website/socials stats (such as follower counts, monthly views and visitor numbers)
– Previous brand work (what brands have you worked with in the past?)
There really are no limits or right or wrong at what you should include. If you don’t have any previous brand work you could list, perhaps include some of your own product photos you’ve taken in the past. You can tailor this document to make it more you.
Make sure that the language used in your media kit is clear and concise. Be sure to check it for spelling and grammar mistakes, as this is something that might put off brands if they see small errors like those.
HOW SHOULD IT LOOK?
Media kits should look sleek and professional. I would suggest sticking to the same branding and colour scheme as your website. One thing that makes you stand out from the rest is sticking to one branding image. This helps the brand to know that you are serious about your blog and that you are a professional. Be sure to add your logo on there too!
Here is an example media kit. Not all media kits need to look the same, you can put your own spin on it to make it you. And as I said, it needs to fit you and your brand. Typically media kits are one or two pages. I’d suggest not going over 2, as its most likely the brand wont read that last page. Thats why it’s important that you get all of the relevant information on there. They will only read the parts they want to know about.
FREE MEDIA KIT
So for my followers today I am giving away the media kit template you see above for FREE! Yes you read that correctly. For FREE! All you have to do is sign up to my mailing list and the instructions on how to receive your free media kit will be delivered to your email inbox.
Simply go to my home page, find the sign up form. Fill it in and wait! And thats it. The link will then take you to Canva where you can personalise the media kit to you!
Did you know what a media kit was? Do you have one? If you have any media kit related questions, please leave them below.
Olivia x
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Thank you for this post!! I’ve been wanting to make a media kit for the longest!
Yay! So glad it was timely for you!
My only concern about creating a media kit is that my blog doesn’t have as many views as I’d like for it to have. Is it still worth creating and presenting it to brands? or should I just wait until I build up a bigger following?
Totally your choice! There have been companies who I’ve worked with and they haven’t even asked about my stats or follower numbers! If you want to include it or leave it out, thats totally your choice 🤗
Awesome thanks! Do you have any tips on how to get sponsored by brands?
I never knew what a media kit was. Thank you for sharing this 🙂
No worries! Glad it could be helpful! 🙂
Oh yeah, I’ve definitely been sleeping on my own media kit, and here I am having worked in marketing. Thanks for this important post, Olivia!
😁 Sometimes we just need that reminder! You’re so welcome!
I had no idea about this !!! Thanks for sharing 👏👏
Thank you so much for reading! 🤗
Wow! So generous of you to provide this for us for free! Thanks for the info. Super helpful 🙂
No worries! I hope it was helpful🤗
Hi! I’m a fairly new blogger and a journalism student. I started my blog as both a hobby and something to show off the employers. I don’t post as regularly as most bloggers but would you recommend I still make a media kit?
Hi Tara! Nice to meet you! I think its always a good idea to have one in case you ever need it! 🤗
Thank you for sharing this!
Thank you for reading!
This is so useful! Wil definitely bare this in mind for the future, especially when I create my own domain
Aw yay so glad!
I learn something here, thanks!🥰
So glad you did🤗
I didn’t know anything about this, I’m learning something new every day….thanks for sharing Olivia
You’re so welcome!! 🙂
Great post. Thanks for sharing this information 😊.
You’re so welcome. Thanks for reading!
That’s a nice template. The first time a company asked me for a media kit, I had to do a lot of googling and ran straight to Canva in a panic– not because I didn’t know what it was, but because I felt awful being caught off guard when I’d planned to make one for months. Needless to say, it turned out well and I landed the deal but now, I just constantly update mine every few weeks with fresher stats so I always have one on hand. 🙂
Its always a good idea to just have one there if you ever need it! And to save you from panic creating one! So glad it worked out for you🤗
That’s great. Thanks for sharing this.I really didn’t have any idea about media kit.
You’re so welcome. So glad it was informative!
I never knew about media kits, but I think I’m still a bit new to try and pitch myself to customers for sponsored posts and such. I’m still struggling to grow my site traffic 😅
Its always good to know about them for future reference😁!
Girl I feel you, some days its a struggle!
This is such a great post! I’ve been meaning to create my own media portfolio in the near future, and this has definitely helped! Xx
Yay! So glad it did! Thanks so much for reading xx
The one you made is so lovely!! Well done!
Thank you!!
I made a simple one on canva… only one brand that I collaborated with has asked for one.
Learned something new having one definitely shows that you’re professional! Thank you Olivia! 🙂
Very helpful for a newbie like me! Thank you 🤗
You’re welcome! 🙂
Thank you for sharing this!!🥰
Yes, thanks for sharing
No problem!
I’m still wrapping my brain around all the things that go into blogging. Thanks for sharing!
It can be overwhelming cant it?!
Hi, Olivia I do not know what a Media Kit is.? I am grateful for your post and for you offering the kit for free, thank you very much! Charity
I tried signing up for the media kit and it’s not accepting my email, please advise what else can I do? Thanks